A key driver of website traffic today is organic search, particularly in higher education (and healthcare). Your visitors’ journeys now revolve around Google, which dominates all search engines. University and college marketing departments must invest in improving their organic search rankings if they are to remain competitive, as well as to ensure their audiences can...Read More

The world of SEO is changing and Google is becoming much more sophisticated in the run. It has become compulsory for SEO experts to stay updated about the important ranking factors. Remember, even if the ranking factor of Google changes, its goal to serve the user does not change. Through a past update of Google,...Read More

If you think that just doing the on-page SEO for your website will do the trick for getting a better ranking, you might be wrong. There are a lot of other things that you will have to take care of so that you can get the best ranking based on the quality of your content...Read More