Ever since Google introduced its Penguin algorithm, most business owners are concerned about finding which link strategy works the best for them – relevance or authority. As backlinks form the biggest factor for search engine rankings, they still remain important even in continuous evolving digital marketing arena. But are all links created equal? No. So,...Read More

Link building gets unfavorable criticism. To such an extent, that many have attempted to re-mark link building as “link winning.” Be that as it may, as long as backlinks stay one of the main two positioning elements, anybody rehearsing SEO has an obligation to participate in link building. In particular: link building that adjusts to...Read More