If you want your business to have a strong position in the market, having an effective online presence is important to see great success. In this, the key factor is to have better online visibility and your website needs to rank higher on Google to see promising results.
Earlier, managing your search ranking has never been so important for a business. So, in the past it was good to be on the first page of Google and this would be enough to gain visitors. But with the growing competition, that’s not the case anymore and there is a race to be on the top.
It’s all about having top placement on the first page and staying there. The competition is tough, and if you don’t have a good strategy, you’re missing out on a lot of potential traffic. It doesn’t matter what industry you’re in; you must follow digital marketing methods that can bring assured results.
Basics of Ranking Your Website
Website ranking is the concept of positioning your website in search engine pages (SERPs) when users search for relevant keywords. To rank websites, Google utilizes complex algorithms that help to determine the relevancy and authority of websites, which are major aspects of ranking websites. The higher your website ranks, the more visible you become to potential visitors.
To provide a better user experience, Google algorithms constantly evolve to deliver valuable results. These algorithms consider factors such as backlinks, site speed, mobile-friendliness, user experience keywords, etc. Working on them it is essential to stay updated with the latest algorithm changes and adapt your strategies accordingly.
Here’s how your website can get benefits from ranking higher:
● Improve lead generation
● Enhance engagement
● Increase your visibility
● Increase authority
● Build trust
● Gear up sales
● Create a strong audience base
In today’s competitive landscape, businesses strive to outperform their rivals. Getting with the experts will provide a significant competitive advantage of standing out from your competitors and making your website ready to gain more exposure.
How Does Google Rank Websites?
Google’s focus is to provide the best user experience to the people who are searching online and ranking algorithms are designed to sort things in a better way. There are billions of websites online and each of them focuses on meeting search intent. Google uses algorithmic processes and consider many different factors to evaluate the quality, authority, relevancy of the website content to search query.
The Google algorithms are extremely complex and there is need to form a comprehensive strategy and best use of the latest Google tools can help you rank higher on Google. If you’re not ranked on the front page of Google, then you’re missing out on a lot of traffic and sales.
Majority of businesses are ranked online so why are you not ranked? If you’re not showing up on page one, it could be your website isn’t optimized for search engines or there could be other issues. From crawling, indexing issues, website usability, and content quality, there could be multiple reasons as to why your site isn’t showing up on Google and it needs to be evaluated.
8 Common Causes And Fixes For Website Not Ranking On Google
There are a great number of searches on Google that are made every day. Searchers don’t have enough time and most of them will click on the first link that shows up on the search results page. This means to fetch visitors to your website, you need to work on getting a position on the top results.
However, sometimes, the website faces up struggle for not showing in Google search results. The most common reason could be the website is new and Google simply doesn’t recognize it yet. In other situations, it could be the result of technical problems or content issues that may be preventing it from ranking.
Let’s look at the 8 common causes and know the fixes to get better website ranking:
1- Indexing Of Your Site
If your website isn’t showing in Google’s index, it can’t possibly show up in Google search. There are various Google ranking factors that are considered and indexing serves as the foundation for showing up in Google search results. Sometimes, Robots.txt errors and/or index commands will result in a site that doesn’t appear in Google.
Prefer to check that Google has indexed at least some pages of your website and for this, run a site search: yourwebsite.com. If you want to check indexing of a particular page, run the search like: site: yourwebsite.com/a-page-you-want-to-show-up-in-google/
Solution: You can check the indexing status in Google Search Console. While using URL Inspection tool if it says “URL is on Google” then it’s shows the page is indexed. If not, you can get it indexed by hitting the “Request indexing” button.
2- Robots.txt file
If Google can’t crawl your pages, then it could be the possible reason why your website may be facing ranking issues. Google’s search engine spiders crawl your site to discover your pages and add them to the index. If they can’t crawl your site, how can your pages appear in the search results?
In some cases, URLs may become blocked in your robots.txt file, preventing them from being crawled and indexed.
Solution: You can prefer to use Google Search Console to investigate possible issues. It allows you to inspect URLs individually or use the Page indexing report. If you want to look at robots.txt file, use the robots.txt file report in Settings.
The report will provide more information and help in identifying any roadblocks preventing Google from discovering your content.
3- Backlinks
Whenever you avail Digital Marketing services, the major focus always lies in getting backlinks. Google always uses backlinks to understand a website’s reputation and it is one of Google’s biggest ranking factors that could also result in lower rankings of a site when backlinks are not coming from a good website.
Solution: If your website is facing issues due to backlinks, developing compelling content and insights is important to attract links from reputable sites. Link building is important and this is why many businesses partner up with reputable SEO companies to create informative content for your site that naturally attracts backlinks from reputable sites.
4- Evaluate Content Problems
Google may also not show up your site in the search results if it thinks your website doesn’t have content that is up to mark. Here are a few situations where you can handle content problems and avoid them:
● Low-quality content: If your website doesn’t have relevant content, you may lack to get a better ranking.
● Duplicate content: If your content is copied from other sites, then Google likely won’t show your website in results.
● Spammy content: Google avoid showing spammy content in the search results which lead to difficulty in ranking.
Solution: It is important to think about the keyword you’re trying to rank for and then, search for that keyword on Google. You can check out the pages currently at the top of the search results and get to understand for what content users are looking for. You can prefer to get reliable SEO services that can help you in enhancing your content.
5- Search Intent
Google always want to offer the user the best search results that help the audience to get the things that they’re exactly looking for. Content that doesn’t answer the question will struggle to show up on Google search results.
Solution: You need to look at the search engine results pages (SERPs) for your target keyword. Working with it helps to get in-depth keyword research that helps in identifying high-intent queries that align with your target audience’s needs. Getting with expert content strategists helps to deliver content that resonates with user intent and search engine algorithms.
6- “No Index” Setting
If you have made some setting that is allowing Google not to show certain pages in the search results, then it won’t. This is possible with a “no index” meta tag, which is a piece of HTML code that won’t let the pages be indexed.
Solution: You probably don’t recall ever using that code but that doesn’t mean it isn’t there. Sometimes by mistake we check the wrong box when setting up the site. So, you can check the issue details in Site Audit for instructions and work to fix it.
7- Mobile UX
Now users prefer browsing from smartphones and tablets and Google takes a mobile-experience approach important while crawling, indexing, and ranking content. Sites with a poor mobile experience, either due to display, speed, or other issues, will not receive good rankings.
When you follow Google Updates, the focus always relies on the mobile-experience algorithm. So, a website must be set up to offer a seamless user experience on mobile, and not getting it correctly will not let your website rank in the search results.
Solution: You must prefer to adopt a responsive design that goes well with the user’s device. Consider working on other page experience upgrades that bring in improved usability and page speed to deliver an optimal user experience.
For assistance, you can get to the expert team who can leverage data-driven insights to optimize your website mobile UX.
8- Penalty
Google brings in various updates and sometimes algorithmic penalties can erase a site or parts of it from Google overnight. Also, there are manual penalties and Google Search Console can help you to check for a manual penalty using the Manual Actions report or an algorithmic penalty in the Performance report.
Google slaps websites with penalties when they use black-hat (or unethical) SEO practices such as:
● Using keyword stuffing
● Duplicate content
● Buying links
Solution: When your website gets penalized, it is important to read the documentation and make edits to resolve penalties. If there is a manual action, this includes guidance on what needs to be improved or changed to re-enter Google’s index. If you are not able to understand things, take the help of experts.
How Experts Can Help In Ranking Your Website?
Google receives over a billion search queries each day and this number keeps growing. So, it is difficult to get there but the good idea is about working on enhancing your website and following the right ways to get the results.
If you want your way to the top of Google’s search results, with the best Google Featured Snippet you can get the results. In this, a good digital marketing agency can help you to improve your website’s Google search rankings.
Professionals take care of the basics and the technical aspects of bringing your website to the first page of Google. Here are benefits of getting their assistance:
● Experience and expertise
● Best resource available
● Understand Google Algorithms
● Enhanced keyword research and targeting
● Provides Competitive Advantage
● Content optimization and marketing
● Advanced analytics and reporting
● Link Building strategies
● Good SEO knowledge
Working with a reputed digital marketing agency can provide you the experts who can help in improving your website and its operations and make you see great results.
Conclusion
It’s no secret that being in a good position on the first page of search results is important. However, in the process, sometimes websites face challenges and don’t get indexed by Google. In such situations, you won’t have to worry and instead reach out to professional experts who are good at providing top-notch solutions to make your website rank well. We have a huge team of professional experts who have years of experience and make your website ready to generate traffic.
If you are interested in getting our solutions, Call us at +91-9205356986 or mail us at info@linkbuildingcorp.com
